HELP US REDUCE THE AMOUNT OF FATALITIES AND INJURIES CAUSED BY ALCOHOL CONSUMPTION WHILE BOATING
To change the mindset about drinking and boating by developing and producing powerful and engaging sober boating campaigns designed to effect fundamental changes in the boating culture.
Like any start-up, Ride Dry, Drive Dry began with a story: In 1996, Mark Watts, a competitive skier from Florida, opened a MasterCraft Boat dealership. With a passion for watersports and penchant for business, Watts quickly grew his company, expanding to three locations, and was named to Boating Industry Magazine’s Top 100 dealers for eight years in a row.
In 2006, tragedy struck. Mark was involved in a horrific boating accident, resulting in numerous injuries and an unfortunate loss of life. After multiple surgeries, he survived, but soon thereafter sold his business and directed his attention to changing the boating culture.
In 2014, Mark and his wife, Teressa, participated in the National Association of State Boating Law Administrator’s Operation Dry Water, helping to create this PSA video that would be his campaign's centerpiece: Ride Dry, Drive Dry was born.
Today, Mark’s passion for watersports endures. He is dedicated to making fundamental changes in how people enjoy boating by utilizing his own experience, industry knowledge and business relationships to advance the sober boating cause. Says Mark: “I believe this campaign can change the mindset about drinking and boating, and promote social responsibility within the watersports culture. I am living proof.”